Last updated: September 2026 — James Wilson, Allpeople
Last Updated: January 2026
Allpeople (allpeople.app) is committed to transparency and honesty with our readers. This page explains our affiliate relationships and how they work.
Allpeople is owned and operated by James Wilson, an experienced casino and gambling review specialist. Our website provides independent reviews and recommendations of online casinos, with a focus on the UK gambling market.
Allpeople earns revenue through affiliate commissions. When you click on certain links to casino operators featured in our reviews and recommendations, and subsequently sign up or make a deposit, Allpeople may receive a commission from that operator. This is a common business model in the review industry and allows us to maintain our website and continue providing free, detailed reviews to our readers.
Affiliate links are special URLs that track whether a visitor came from Allpeople. They contain a unique code or identifier that tells the casino operator that you arrived through our website. If you complete certain actions (such as creating an account or making a deposit), we receive a commission.
Importantly, affiliate links do not:
You can visit any casino directly without using our links, and you will pay the same price. Using our affiliate links simply allows us to earn a commission at no additional cost to you.
James Wilson maintains complete editorial independence in all casino reviews and recommendations published on Allpeople. Despite our affiliate relationships with casino operators, we are committed to providing honest, accurate, and unbiased assessments of each platform.
Our affiliate commissions are not based on positive reviews or recommendations. We do not receive higher commissions for giving better ratings, nor do we receive reduced commissions for critical reviews. This means we have no financial incentive to praise a casino unfairly or to avoid mentioning legitimate weaknesses.
In fact, our long-term business success depends on maintaining reader trust. If our reviews were biased or unreliable, readers would quickly lose confidence and stop visiting Allpeople. This makes honesty and objectivity essential to our business model.
James Wilson evaluates each casino using a rigorous, standardized methodology that includes:
This methodology is applied consistently to every casino review, regardless of whether Allpeople has an affiliate relationship with that operator.
James Wilson brings extensive knowledge and experience to casino reviews. Our evaluations are based on professional expertise, industry research, and genuine testing of casino platforms. We prioritize accuracy, fairness, and usefulness to our readers above all other considerations.
If you have any questions about our affiliate relationships, review methodology, or editorial policies, please contact us. Transparency and reader trust are fundamental to everything we do at Allpeople.
Thank you for visiting allpeople.app and for supporting independent casino reviews.